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What is a corporate lapel pin?
A corporate lapel pin is a small metal pin bearing a company's logo, emblem, or values, worn on a jacket lapel, uniform, lanyard, or bag by the company's employees. When a pin design reflects a company's history and culture, wearing it shows that the person is a part of making that culture great.
Corporate pins come in every style, from classic die struck metal to colorful soft enamel and photo-quality offset printing. Companies use them for years-of-service awards, employee recognition programs, safety milestones, special events, and brand merchandise. We've made business pins for NASA, Subway, TripAdvisor, and family-owned shops alike.
What are corporate lapel pins used for?
Corporate lapel pins are most often used as a physical token to recognize an employee's contribution to the company.
Years of service pins celebrate the veteran team members who stick with you through thick and thin, often with custom gemstones marking each milestone in the series. Safety award pins reward safe workplace practices, and employee recognition pins honor everything from record-breaking sales to company anniversaries.
Beyond recognition, companies use custom logo pins as brand merchandise, customer giveaways, and trade show handouts. A branded pin turns your logo into something staff and customers can actually wear, and studies show that when employees are recognized for a job well done, they feel more satisfied, reach for higher goals, and stay more loyal to their organizations.
When do you give employees lapel pins?
Generally speaking, you give someone a lapel pin when you want to honor them for their hard work or a meaningful milestone.
Most businesses award pins during team meetings, and many have integrated pin presentations into their annual and quarterly ceremonies. Recognizing employees in front of their peers shows the rest of the team that their effort can be recognized too.
Common occasions include work anniversaries, the completion of a major project, safety milestones, retirement ceremonies, training achievements, and company-wide events. Some companies also hand out pins on day one, welcoming new hires with a branded pin that makes them part of the team from the start.
How much do custom lapel pins cost?
Lapel pin pricing depends on the pin style, size, quantity, and options like plating, attachments, and epoxy coating. Your company's logo and the brand standards surrounding it will often dictate the coloration, while complexity and personal preference dictate the size.
The biggest factor is quantity: the more pins you order, the lower the unit price. Price breaks occur at quantities of 100, 200, 300, 500, and all the way through orders of 10,000 pins.
You can view our lapel pin pricing here.
Which pin style is right for a corporate design?
It depends on your logo and the feel you're going for, and our design team will recommend the right fit for free. The most popular options for business pins:
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Soft enamel pins are our most popular style, with raised metal lines and recessed enamel color that give the design a textured, dimensional feel.
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Die struck pins skip the color entirely for a classic, elegant all-metal look, a favorite for years-of-service and executive awards.
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Cloisonné pins are the jewelry-grade option, with hard enamel polished flush with the metal for a smooth, premium finish.
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Offset printed pins reproduce photographs, gradients, and fine detail exactly, ideal for logos that can't be simplified into enamel colors.
How do you design a lapel pin?
Designing lapel pins is a lot of fun, but there's also a ton of things to think about before getting started. Luckily, we have years of experience making custom pins, and we're happy to help you every step of the way. Send us a brand guide, a logo file, or even a sketch, and our artists handle the rest with free artwork and unlimited revisions.
We have also put together a how-to guide that will tell you everything you need to know about lapel pin design.
How to Make Enamel Pins: The Ultimate Guide for Designers