The Secret Side of a Custom Pin
Next time you have a lapel pin in your hand, take a moment to flip it over and take a look at the back. Most people don’t bother to check because there’s usually nothing to see but a post and a clutch. Be that as it may, when it comes to custom lapel pins, you might find something special hidden on the back.
Unique designs pressed into the back of a lapel pin are called backstamps. Here at Signature Pins, we can create all kinds of different backstamps, and we’ve noticed that different customers like to use them for different things. Some people like to include personal signatures, while others prefer to have a logo or emblem molded into the back of each pin. If you’re in the market for a set of custom pins, including a backstamp on the secret side of your custom design is one of the best ways to leave your mark and expand on your message.
Signing Your Work With a Unique Backstamp
One of the most popular backstamps you will see on a set of custom lapel pins is a signature. Artists from all over the world create their own novelty pins and bring them along to festivals, shows and sometimes sell them online through Etsy or personal websites. Just as a painter inks a signature at the bottom of the canvas, pin designers include a custom backstamp as a means of signing their work.
But a signature doesn’t have to be a name or set of initials. Pin retailers and businesses that create custom pins like to include company logos, emblems or trademarks. Having a brand backstamp helps people know where they can find similar designs and more information on any given organization.
Knowing what you hope to accomplish with your backstamp will help you choose the right style of backstamp design. Signatures help signify ownership of the artwork and give artists a chance to build a reputation and a following. Brand logos show people where they can find similar designs and more information on the pins themselves.
As an example, here at Signature Pins, we make high-quality custom lapel pins. So, when we include a custom backstamp on any pin, we make sure it shows our logo and our phone number. We are firm believers that quality and customer service will win over any potential customer. If someone finds our logo and phone number on the back of a pin they love, it will hopefully encourage them to give us a call and start their own custom pin project.
Phone numbers and organization logos are always a good choice, as are URLs and slogans. We’ve been fortunate enough to help different charities create custom pins for fundraising campaigns, and the backstamps we help create for them make the most of the small space provided by lapel pins to include extra information on the cause. When raising awareness is a huge part of your pin design, sometimes a backstamp is all you need to get the message across.
How Do You Design a Custom Backstamp?
The process of designing and producing custom backstamps is very similar to the process of creating a custom lapel pin design. If you have a few enamel pin backstamp ideas, just let us know when you submit a free quote form anywhere on our website. The free artwork proof we send will include the main pin design as well as a mock-up of the backstamp design. From there, you can make as many revisions as you need until the backstamp artwork is just right!
The price of a backstamp mold will depend on a few things like the size of the pins and whether you want a raised or recessed design on the back of the pins. However, backstamps molds start at $55, which will be added directly to the cost of your pins as a flat molding fee. Once a backstamp mold is paid for, it can be used as often and as many times as you would like, just like a custom pin mold.
Something to keep in mind is that clarity and legibility of a backstamp are directly affected by your choice of plating. High polish plating is much more reflective than antique plating or matt plating options. The small size of most lapel pins combined with a shiny metal surface can hurt the legibility of your backstamps.
The Finishing Touch is Often the Most Important
The finishing touches are what bring everything together. Backstamps are usually simple, but they are also an effective means of driving home your message and making an impact with your custom lapel pins.
Whether you’re hoping to raise awareness around a special cause, increase brand recognition, or simply leave your mark on a design, we’ve got you covered. Give us a call today, and see what kind of custom backstamp we can create for you.
