What Exactly Are Logo Pins?
A custom logo pin is just about any type of pin that’s designed to look like a company or club logo. We’ve made custom logo pins in every shape and size that you can imagine for companies across the entire world.
However, what constitutes a logo pin is not as important as the reasons why businesses design custom logo pins in the first place.
Some use them to promote their business while others use them internally to establish brand identity among team members. Some companies also create custom logo pins as merchandise.
In this blog, we’re going to check out a few of our favorite examples of custom logo pins and see how our customers have been using them in their own unique and interesting ways.
Why Do Businesses Create Custom Logo Pins?
To answer this question, let’s take a look at a few custom logo pins from some recognizable brands. First up, we have Bacardi, Dewar’s and Jack Daniel’s.
If you’re over the age of 21, then you’ve probably seen bottles sporting these labels behind a bar somewhere. These products are very popular around the world, and one of the main reasons we recognize their logos is because companies like Bacardi and Jack Daniel’s do a lot of promotion and advertising.
The custom logo pins we designed for Bacardi were created to promote two new flavors, Big Apple and Peach Red. Members of the Bacardi team carried sample bottles to vendors and to different marketing events so that their customers could sample the new flavors. Bringing the logo pins along for the ride and passing them out to customers was a perfect way of spreading the word by proxy.
The Jack Daniel’s logo pins are a little different. The design replaces the traditional “Old No. 7 Brand” that’s present on every bottle of Jack with a custom barrel design. This is because the custom logo pins were designed for people in the company’s Single Barrel Club.
Handing out these pins is an excellent means of spreading the word outside of a company and getting more people interested in the company’s products. However, custom logo pins are also designed for members inside of a company.
These custom logo pins are used like uniform pins. They represent a company’s vision, and having staff members wear the pins creates a feeling of solidarity. For example, the custom wing pins are worn by Allegiant team members, including pilots, cabin crew and ground crew. The design makes room for the Allegiant logo and also includes the company’s slogan: “Travel is our deal.”
Creating a custom logo pin in the shape of wings is a classic approach for any aviation company, but there are other ways to make unique and interesting enamel pin designs. We’ve made space-themed lapel pins and all kinds of random pin designs that celebrate different kinds of teams and clubs.
Merchandising With Custom Logo Pins
Besides advertising and branding, there is one more reason why businesses around the world order custom logo pins. Sometimes, all they need is some custom merch to offer fans and followers.
Custom logo pins like these are sold at store locations, online on a company’s website, and through pin retailors. Just like the custom trading pins you find at theme parks, these are collectible pins that represent a corporation or small business.
Not only does this work as a form of advertisement for your brand, it also gives your customers a chance to feel like they are apart of your brand’s culture. Custom logo pins like these are great conversation starters and fun collectibles that will last a lifetime.
Designing a Set of Custom Logo Pins For Your Business
Creating your own custom logo pins is easier than you might think. It starts with an idea, and once you know a little about the different types of pins and custom options, you’re all set.
A majority of custom logo pins are either soft enamel or hard enamel (also called cloisonne). However, there are a few die struck logo pins, offset printed logo pins and even silkscreen logo pins. Choosing the best type of lapel pin for your custom design is all a matter of personal preference, but if you need help narrowing down your options, just let us know.
We have experience working with companies of every shape and size, and we use Pantone colors in all of our products to ensure that the final product matches your brand material. If your company has a style guide for your emblems, be sure to send it along with your free quote. Otherwise, just tell us what Pantone colors to use, and our professional art team will set to work.
Let us know how you plan on using logo pins in your business! We’re always looking for new and interesting stories about custom enamel pins.
